Dutch Profiles: What is Dutch Design?

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Over 50 key figures in the world of Dutch Design explain what Dutch Design implies and means to them.

Traditionally, the Dutch have a strong faith in the capacity of design to build a sustainable society. For centuries they have used creativity, technological innovation and social collaboration to create - and protect - half their country from water. Dutch designers combine high-tech innovation with careful craftsmanship, radical aesthetics with social engagement, experiment with pragmatism, thoughtful analysis with energetic resolve. Their integral and multidisciplinary approach to complex issues generates new ideas, new technologies, and ultimately new and sustainable solutions.

Dutch Profiles

The following 10 minutes can be seen as a trailer to the Dutch Profiles, almost 100 short documentaries about architects, graphic, product and fashion designers in the Netherlands. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects.

Video credits

Creative producer: Geert van de Wetering

Research: Liselotte Francken 

Colorcorrection: Maurik de Ridder 

Music/Sound Design: Pastelle Music

Produced by Submarine, Femke Wolting & Bruno Felix

Commissioned by DutchDFA

1 series

  • Dutch Profiles

    Dutch Profiles is a series of short documentaries focusing on well-known icons of Dutch design, such as Rem Koolhaas, Droog, Li Edelkoort, Hella Jongerius, HEMA, and Iris van Herpen.