Dutch Profiles: Droog

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For a while, Droog design became synonymous with Dutch design. Founders of this collective are Gijs Bakker and Renny Ramakers. In this video Renny takes you on a journey along the revolution of Droog.
Gijs Bakker

Artist duo Gijs Bakker (1942) and Emmy van Leersum (1930 - 1984), both trained jewelry designers, created a furor in the late 1960's with their avant-garde jewelry and clothing that fused fashion, design, and art.

Read more about the artist

In the beginning of the nineties, a group of young dutch designers was presented in Milaan under the name of Droog. Their designs were immediately recognized as something new. Anti-glamour, sober yet funny, and all telling a story or commenting on society. 

Many of the early Droog designs found their way to galleries and museums all over the world. They became icons, sometimes crossing the line between art and design. One of the very first to acquire them was the Museum of Modern Art in New York.

Since the beginning, Droog has evolved. It has become more of a thinktank under the name of drooglab, which aims to detect global trends in design, and then reflect on those trends from a new perspective.

Video credits

Director: Noud Holtman

Camera: Pierre Rezus

Sound: Bram Meindersma

Carla van der Meijs

Editing: Dominique Kools

Colour correction: Maurik de Ridder

Music Sound Design: Big Orange

Commissioning editor Submarine: Geert van de Wetering

Producer Submarine: Olivia Sophie van Leeuwen

Research assist: Liselot Francken

Produced by Submarine, Femke Wolting & Bruno Felix

Commissioned by DutchDFA

1 series

  • Dutch Profiles

    Dutch Profiles is a series of short documentaries focusing on well-known icons of Dutch design, such as Rem Koolhaas, Droog, Li Edelkoort, Hella Jongerius, HEMA, and Iris van Herpen.