ARTtube is part of the ARTmatch Foundation. ARTmatch supports and initiates collective museum educational projects that help individual museums to reach out to new target groups, and stimulates and facilitates national and international cooperation between museums.
ARTtube also has an editorial board made up of delegates from the six initiators of ARTtube: Museum Boijmans Van Beuningen, Stedelijk Museum, De Pont Museum, EYE Filmmuseum, M HKA and Gemeentemuseum Den Haag. The editorial board meets two or three times a year and advises the Foundation’s board about the course that ARTtube content should take.
ARTtube’s History and Mission
ARTtube was started in 2012 by the Stedelijk Museum, M HKA, Gemeentemuseum Den Haag, De Pont and Museum Boijmans Van Beuningen to provide a collective platform for quality online videos about art and design made by the museums themselves.
Now, more than twenty-five museums and presentation institutions share their videos with the public by way of ARTtube, and the number is growing.
In four years ARTtube has become the main online video channel for art and design in The Netherlands and Belgium. ARTtube connects and inspires visitors with art and design outside museum buildings and opening times.
Through ARTtube the museums present themselves to the public as a collective, linking and reinforcing the stories of the various exhibitions, collections and research.
The people behind ARTtube
Director Rinske Hordijk, web editor and producer Myrte Hoes and online & content marketeer Lotte Bloem run the day-to-day operation of ARTtube. A varying number of freelancers are also involved in video production and events.
Board of the ARTmatch Foundation
The following members sit on the Board of the ARTmatch Foundation:
Chair: Maarten Hogenhuis, Partner Xsaga experiential communications
Secretary: Marieke van der Kruijs, Project Coordinator SIDN Fonds
Treasurer: Christiaan Hijszeler, Financial Controller Batenburg Techniek
Board Member: Catrien Schreuder, Stedelijk Museum Schiedam