The Life Fair. New Body Products

00:03:41 162 Het Nieuwe Instituut
The exhibition The Life Fair. New Body Products explores how the quest for an optimal body has developed into a highly competitive market.

Never before has technology had a greater influence on the body and never before has the relation between the human body and its surroundings been subjected to so much control. Our physical selves can increasingly be monitored and, when necessary, improved.

Why not freeze your eggs until you’ve had a successful career and then have children? Or take a chemical test to determine whether you’re really in love? We are constantly faced with the choice: buy or boycott, opt-in or opt-out, comply or resist.

With universal themes such as Birth, Work, Sex, Security and Health, the exhibition The Life Fair. New Body Products explores how the quest for an optimal body has developed into a highly competitive market.

Curator Agata Jaworska explains in this video how the human body has become a battlefield of varied and often conflicting forces.

The Life Fair. New Body Products
12/06/2016 – 08/01/2017
Het Nieuwe Instituut, Rotterdam

Video credits

Art direction: Marit Geluk
Curators: Agata Jaworska & Giovanni Innella
Exhibition design: Claus Wiersma
Graphc design: Kévin Bray, Thomas Buxó
Project Manager: Ina Hollmann

 

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