ARTtube is the online video channel for art and design by museums in the Netherlands and Belgium.
The Stedelijk Museum Amsterdam, M HKA in Antwerp, Gemeentemuseum The Hague, De Pont in Tilburg and Museum Boijmans Van Beuningen in Rotterdam will now be publishing videos on ARTtube about art and design. The videos, which are all in high quality, will generally be produced by the museums themselves, based on their own expertise.
ARTtube includes exceptional interviews with reputable artists and designers, plus fascinating portraits of inspirational makers. The museums offer a peep behind the scenes - for example, setting up an exhibition or restoring works of art - and also give the word to curators and restorers. Fiction and experimentation are also included, for example in the Boijmans TV series and in a number of unusual animation and remix films.
The five museums will develop ARTtube further in the coming years. The ambition is to attract half a million visitors per year by 2014. The museums are going to approach this public in a variety of ways: via website, social media, digital television and screens in the public space.
With thanks to
ARTtube has been made possible by a substantial contribution from the main sponsor SNS REAAL Fund. The fund considers the collaboration on content which the five museums are initiating with ARTtube as an example for projects in the cultural area.
ARTtube has been developed by Museum Boijmans Van Beuningen since 2009 with support from the VSBfonds, partner in education to the museum. The concept and brand for this first version of the project was developed in collaboration with Fabrique.
Music: treetop Fire by mountaintent
Cited artworks, artists, designers: Salvador Dalí, Jimmie Durham, Elmgreen & Dragset, Liam Gillick, Pieter Hugo, Inside Outside (Petra Blaisse), Gabriel Lester, Roy Lichtenstein, Panamarenko, Sara Rothé, Wim T. Schippers, Matti Suuronen, Robert Therrien, Eric Vloeimans, Lawrence Weiner, Ai Weiwei.